Fans have posted thousands of images of their Nike Fuelbands just as they would any kind of kind of jewelry. The company’s latest move in that direction is the new Nike+ Fuelband SE, an improved version of its fitness-tracking predecessor that features better sensors, Bluetooth 4.0, and new features like hourly movement reminders.Ī quick survey of #fuelband on Instagram suggests Nike’s fashion-first plan is working. In this climate, Nike has much to gain by keeping people in swoosh mode 24/7.
As fashion, technology, and fitness continue to converge, users are asking more and more from both their clothing and their digital devices.
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